Articles about working smarter with data.
Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.
How a Dynamic Data Ecosystem will Foster the New Age of AI and Machine Learning | Webinar Recap
January 12, 2023
AI and Machine Learning technologies have recently created massive buzz as their use case implications have become reality. PDL and AWS realized the use of these technologies requires a dynamic data ecosystem. This article recaps a webinar where we discussed how this partnership will enable the AI/ML revolution.
Implementing a Data-Driven Strategy to Drive Investment Intelligence | Webinar Recap
January 10, 2023
The key to Fintech and investment success is understanding the data around people and companies that operate within the economy. This article recaps some points discussed in our recent Fintech and investment deep dive webinar.
Sharing Economy Unicorns: Data on How they Grew their Teams
November 18, 2022
Inspired by a post by David Sacks on the SaaS Org Chart, we looked into our data on the four companies David mentions: Uber, Doordash, Airbnb and Lyft–starting with the percentage of the total company headcount represented by each department at each round of fundraising.
Data: Python, Java, and C++ are the Holy Trinity of Big Tech
October 20, 2022
You can learn a lot about an industry or company from the people who work in it and their skill sets. The challenge there is this information isn’t usually available, even if you work within one of those companies. In the process of creating the Deconstructing Big Tech webinar, we leveraged that ability to get an insider's view of the skill sets of Big Tech engineers.
In Big Tech, Growth is Product Led
October 13, 2022
Over the past decade or so, many successful companies seem to have shifted their focus away from high touch departments, like Sales, Marketing, and towards Engineering and Operations staff. In multiple examples since 2010, the percentage of employees in Sales and CS departments decreased, while the percentage in engineering and Ops increased.
What is Audience Data and How Does it Drive Operational Efficiency?
September 21, 2022
Discover audience data as it is defined today, the types of audience data available to businesses, and how it improves operational efficiency across an entire business, including marketing, sales, product development, and more.
People Data Labs’ Mad Approach Generates Rapid Growth and Massive Wins
August 30, 2022
Our new strategic partnership with Drift and earning a spot in Inc. Magazine’s best workplaces of 2022 are sure signs that People Data Labs is doing something right. In this aricle, learn about PDL's new strategic partnership with Drift along with some notes on our company's bright future.
The Privacy Supply Chain: Handling Sensitive PII
June 22, 2022
Privacy regulations are changing fast, but almost all of them call for special care in handling "sensitive PII." In this post we'll define what Sensitive PII is, explore how definitions are likely to evolve, and reveal how businesses can best protect themselves and their data supply chain.
Showcasing Data-Enabled Talent Acquisition Possibilities with Amazon Web Services | Webinar Recap
June 21, 2022
In this article, we highlight some key takeaways from our recent webinar with AWS showcasing how companies can build better talent acquisition tools when leveraging PDL on AWS’ Data Exchange, as well as some of the benefits companies will experience as a result of this partnership.
The Privacy Supply Chain: Managing Children's Data
May 18, 2022
Privacy is top of mind for anyone building products with data in 2022. Most states consider children’s data to be in a class by itself and subject to special rules and protections to ensure that it is handled safely and ethically if it is even collected at all. Learn more about the current rules governing children's data and how to protect yourself and your products.
The Emerging Privacy Supply Chain
May 5, 2022
The privacy landscape is changing every day. Rapidly evolving regulations and greater reliance on data to power critical economic activity make managing privacy an essential skill for every business. Learn how PDL protects privacy across every link of the data supply chain.
How Chime, Stripe, and Plaid Grew Their Teams Toward Unicorn Valuations
May 4, 2022
Using PDL data we examined the trajectory of three leading fintech companies–Chime, Stripe, and Plaid–to see how they scaled their teams toward their unicorn valuations. Learn how each company built it's sales, engineering, marketing, and HR teams following every round of funding.
Engaging with the Next Generation of Developers at LA Hacks 2022
April 28, 2022
During People Data Labs' participation at LA Hacks 2022, we were met with a surprising amount of engagement and creativity from the next generation of engineers and developers. In this article, we share some thoughts from the event, and announce the winner of our company challenge.
Using Data for Manual Review Targeting and Resolution
April 14, 2022
- ID Series Part 6 - Manual review remains an essential practice in cases of fraud and identity resolution that will change and adapt as technology advances. In this article, we cover what manual review is, its current challenges in the business landscape, and how data and data-enabled tools can drastically improve how your business conducts manual review.
Talent Sourcing 101: Processes, Tips, and Strategies to Find and Hire Top Candidates
April 6, 2022
Hiring top talent starts with finding top candidates - which is becoming increasingly difficult in competitive markets. This guide will walk you through the process and strategies to find and hire your ideal candidate.
Third-Party Fraud and the Rise of Synthetic IDs
March 31, 2022
- ID Series Part 5 - In contrast to first and second-party fraud, third-party fraud involves complete theft or fabrication of another identity. In this fifth installment of our identity series, we cover third-party fraud, the emergence of synthetic IDs as a new form of fraud strategy, and how superior data can help detect such cases before they become costly disasters.
How B2B Data Powers Growth Marketing
March 17, 2022
- ID Series Part 4 - Growth marketing is a highly successful strategy to adapt to changing markets, but it requires a certain level of data strategy and discipline to make it possible. In this article, we cover what growth marketing is and how B2B data powers its success.
How Identity Data Granularity Improves TAM Discovery
February 23, 2022
- ID Series Part 3 - When discovering their TAM, many businesses fall short by relying on inaccurate data, or not even taking the time to learn about people within their target market. In this article, we cover how identity data granularity improves businesses' success when discovering their TAM.
5 Most Crucial Talent Acquisition Metrics to Track for Your Business
January 20, 2022
With hundreds of metrics to choose from, it's not easy to pinpoint the most important talent acquisition metrics for your business. In this article, we've narrowed it down to 5 metrics to track for your business success.
How Data Enrichment Can Help You Scale Your Sales and Marketing Programs
December 2, 2021
Businesses today are gathering lots of data with no idea how to make it actionable ASAP, or not enough data in too many different silos. In this article, we highlight a specific example of encountering data challenges in a marketing setting, and point you to a new video to help explain the value of data enrichment.
Why Proper Data Sourcing is Critical for Business Scalability
November 18, 2021
Many of today’s greatest innovations have been achieved through extrapolation and organization of data. In this article, learn what proper data sourcing entails, why it matters, what can go wrong when data is not sourced correctly, and the steps we think are most important for every business to ensure data integrity.
Empowering Builders: People Data Labs $45M Series B Led By Craft Ventures
November 16, 2021
We are thrilled to announce $45 million in new series B funding from Craft Ventures and Flex Capital. We’re committed to using this new funding to build the next generation of People Data Labs. We’re excited about the future, and we want to share a little more about what we have planned.
Making Data Soup that's Delicious for Business - Podcast Recap (CDS)
November 4, 2021
People Data Labs’ co-founder and CTO, Henry Nevue recently appeared on The Corporate Data Show podcast discussing data decay, new developments in the DaaS space, and how PDL keeps its data fresh. In this article, get a brief highlight of intriguing highlights from the episode.
8 Key Talent Acquisition Strategies for Hiring Better Candidates
October 27, 2021
With the talent shortage and flexible workplaces on the rise, companies need to drastically adapt their talent acquisition strategies and culture to meet candidate expectations. In this article, learn the top 8 talent acquisition strategies that can help you find, hire, and retain top talent.
How to Utilize Data in the Recruitment Process to Find & Hire the Best Candidates
October 18, 2021
With changes in the workspace such as remote work and higher candidate expectations, recruiting best-fit candidates is becoming more challenging. In this article, you will learn how to leverage the power of data to find and hire top talent.