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Articles about working smarter with data.

Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.

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Databricks and People Data Labs partnership

PDL is Now Available on the Databricks Marketplace

June 9, 2023

Ben Eisenberg

We’re pleased to announce that PDL has partnered with Databricks, the data and AI company, to make our B2B data available on the Databricks Marketplace.

ChatGPT and PDL to Enrich CRM Data

Using ChatGPT with our APIs to Enhance CRM Data

April 6, 2023

Jacob Langholz

We put ChatGPT to the test using a series of our APIs to enhance CRM data. Follow along to discover how it went, and learn how to implement something similar for your business.

patterns-pdl

Deploy Lead Scoring with Patterns and People Data Labs

February 16, 2023

Chris Stanley

People Data Labs has been recently introduced into Patterns’ hundreds of pre-built components. This guide covers the new partnership, and how to implement a lead management app using Patterns and PDL data.

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Announcing the Flex Index by Scoop

February 9, 2023

PDL Team

Announcing our partnership with Scoop and the creation of The Flex Index, made possible with PDL's Company Insights data

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How a Dynamic Data Ecosystem will Foster the New Age of AI and Machine Learning | Webinar Recap

January 12, 2023

PDL Team

AI and Machine Learning technologies have recently created massive buzz as their use case implications have become reality. PDL and AWS realized the use of these technologies requires a dynamic data ecosystem. This article recaps a webinar where we discussed how this partnership will enable the AI/ML revolution.

Investment Deep Dive Webinar Tile Image - Businesspeople observing charts

Implementing a Data-Driven Strategy to Drive Investment Intelligence | Webinar Recap

January 10, 2023

PDL Team

The key to Fintech and investment success is understanding the data around people and companies that operate within the economy. This article recaps some points discussed in our recent Fintech and investment deep dive webinar.

Sharing Economy Unicorns: Data on How they Grew their Teams

Sharing Economy Unicorns: Data on How they Grew their Teams

November 18, 2022

PDL Team

Inspired by a post by David Sacks on the SaaS Org Chart, we looked into our data on the four companies David mentions: Uber, Doordash, Airbnb and Lyft–starting with the percentage of the total company headcount represented by each department at each round of fundraising.

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Building Better Sales & Marketing Tools | Webinar Recap

October 27, 2022

PDL Team

In this article, we recap top takeaways from our engaging webinar with AWS covering sales and marketing use cases made possible with People Data Labs’ solutions on AWS Data Exchange.

Data: Python, Java, and C++ are the Holy Trinity of Big Tech

Data: Python, Java, and C++ are the Holy Trinity of Big Tech

October 20, 2022

PDL Team

You can learn a lot about an industry or company from the people who work in it and their skill sets. The challenge there is this information isn’t usually available, even if you work within one of those companies. In the process of creating the Deconstructing Big Tech webinar, we leveraged that ability to get an insider's view of the skill sets of Big Tech engineers.

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In Big Tech, Growth is Product Led

October 13, 2022

PDL Team

Over the past decade or so, many successful companies seem to have shifted their focus away from high touch departments, like Sales, Marketing, and towards Engineering and Operations staff. In multiple examples since 2010, the percentage of employees in Sales and CS departments decreased, while the percentage in engineering and Ops increased.

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How to Find Candidates using a Job Description

September 28, 2022

Natalie Nygaard

This video tutorial shows how to build a CSV of qualified candidates' contact information using PDL's Person Search API.

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What is Audience Data and How Does it Drive Operational Efficiency?

September 21, 2022

PDL Team

Discover audience data as it is defined today, the types of audience data available to businesses, and how it improves operational efficiency across an entire business, including marketing, sales, product development, and more.

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Fueling Inspiration for Developers and Innovators at SciPy 2022

September 7, 2022

PDL Team

We were an attending sponsor at SciPy 2022, a conference geared towards developers using Python and their projects. We outlined some takeaways and insights based on our participation and observations.

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People Data Labs’ Mad Approach Generates Rapid Growth and Massive Wins

August 30, 2022

Chris Esposito

Our new strategic partnership with Drift and earning a spot in Inc. Magazine’s best workplaces of 2022 are sure signs that People Data Labs is doing something right. In this aricle, learn about PDL's new strategic partnership with Drift along with some notes on our company's bright future.

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Eliminate and Control Fraud with PDL Data on AWS Data Exchange | Webinar Recap

August 23, 2022

PDL Team

Learn about some of the main points made in our webinar with AWS exploring some of the ways our data within the AWS Data Exchange empowers fintech innovators.

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How to Build a Custom Audience with PDL

July 15, 2022

Natalie Nygaard

Learn how to build a Custom Audience list using Python and the PDL Company Enrichment & Person Search APIs.

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What is Intent Data and How Does it Power Sales and Marketing Success?

July 14, 2022

PDL Team

Find out what intent data is, how it is collected, and how to use it to enrich B2B sales and marketing.

ID Series -8

Confirming Suspicion with Confidence

June 27, 2022

Case Corkery

Confirming suspicion is the last line of defense for your bottom line. In this article, we cover challenges businesses face and how to utilize data in the confirming suspicion step of the manual review process.

Sensitive PII

The Privacy Supply Chain: Handling Sensitive PII

June 22, 2022

Steve Lappenbusch

Privacy regulations are changing fast, but almost all of them call for special care in handling "sensitive PII." In this post we'll define what Sensitive PII is, explore how definitions are likely to evolve, and reveal how businesses can best protect themselves and their data supply chain.

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Showcasing Data-Enabled Talent Acquisition Possibilities with Amazon Web Services | Webinar Recap

June 21, 2022

PDL Team

In this article, we highlight some key takeaways from our recent webinar with AWS showcasing how companies can build better talent acquisition tools when leveraging PDL on AWS’ Data Exchange, as well as some of the benefits companies will experience as a result of this partnership.

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How Building Data-Driven Recruiting Tools Accelerates B2B Talent Acquisition

June 15, 2022

PDL Team

In this aricle, we briefly cover how data-driven talent acquisition tools created by savvy innovators catalyzes talent acquisition efficiency for HR and recruiting departments.

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Reducing Operational Friction with Data

May 18, 2022

Case Corkery

Friction drastically reduces the efficency of your business when trying to verify identities. In this article, we outline how to reduce operational friction with data.

Children's Data

The Privacy Supply Chain: Managing Children's Data

May 18, 2022

Steve Lappenbusch

Privacy is top of mind for anyone building products with data in 2022. Most states consider children’s data to be in a class by itself and subject to special rules and protections to ensure that it is handled safely and ethically if it is even collected at all. Learn more about the current rules governing children's data and how to protect yourself and your products.  

PDLxSnowflake

PDL is Now Available on the Snowflake Data Marketplace

May 12, 2022

Chris Wong

People Data Labs is partnering with Snowflake to make our world-class B2B data available on the Snowflake Data Marketplace.

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Identity Resolution Basics: What Every Business Leader Needs to Know

May 11, 2022

PDL Team

In this article, you will learn get a brief of identity reolution basics to improve business outcomes.

Privacy Supply Chain

The Emerging Privacy Supply Chain

May 5, 2022

Steve Lappenbusch

The privacy landscape is changing every day. Rapidly evolving regulations and greater reliance on data to power critical economic activity make managing privacy an essential skill for every business. Learn how PDL protects privacy across every link of the data supply chain.

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How Chime, Stripe, and Plaid Grew Their Teams Toward Unicorn Valuations

May 4, 2022

PDL Team

Using PDL data we examined the trajectory of three leading fintech companies–Chime, Stripe, and Plaid–to see how they scaled their teams toward their unicorn valuations. Learn how each company built it's sales, engineering, marketing, and HR teams following every round of funding.

LA Hacks

Engaging with the Next Generation of Developers at LA Hacks 2022

April 28, 2022

Chris Esposito

During People Data Labs' participation at LA Hacks 2022, we were met with a surprising amount of engagement and creativity from the next generation of engineers and developers. In this article, we share some thoughts from the event, and announce the winner of our company challenge.

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Time to Fill 101: Your Guide to This Crucial Recruitment Metric

April 25, 2022

PDL Team

In this guide, we’ll cover everything you need to know about time to fill to supercharge your recruitment process.

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Using Data for Manual Review Targeting and Resolution

April 14, 2022

Case Corkery

- ID Series Part 6 - Manual review remains an essential practice in cases of fraud and identity resolution that will change and adapt as technology advances. In this article, we cover what manual review is, its current challenges in the business landscape, and how data and data-enabled tools can drastically improve how your business conducts manual review.

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Talent Sourcing 101: Processes, Tips, and Strategies to Find and Hire Top Candidates

April 6, 2022

PDL Team

Hiring top talent starts with finding top candidates - which is becoming increasingly difficult in competitive markets. This guide will walk you through the process and strategies to find and hire your ideal candidate.

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Third-Party Fraud and the Rise of Synthetic IDs

March 31, 2022

Case Corkery

- ID Series Part 5 - In contrast to first and second-party fraud, third-party fraud involves complete theft or fabrication of another identity. In this fifth installment of our identity series, we cover third-party fraud, the emergence of synthetic IDs as a new form of fraud strategy, and how superior data can help detect such cases before they become costly disasters.

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The 7 Best B2B Contact Database Providers

March 24, 2022

PDL Team

As your business grows, so does the need for reliable contact information for customers, prospects, candidates, etc. This article outlines 7 of the best contact database providers, ranked and reviewed.

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How B2B Data Powers Growth Marketing

March 17, 2022

Case Corkery

- ID Series Part 4 - Growth marketing is a highly successful strategy to adapt to changing markets, but it requires a certain level of data strategy and discipline to make it possible. In this article, we cover what growth marketing is and how B2B data powers its success.

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5 Important Considerations for Credit Card Fraud Detection

March 10, 2022

PDL Team

How can you tell whether or not your credit card fraud detection solution is actually doing its job? Here are the five most important things to look for when choosing the best fit for your business.

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5 Best B2B Data Enrichment Tools of 2022 (Ranked & Reviewed)

March 3, 2022

PDL Team

In this guide, we ranked and reviewed the best B2B database enrichment tools of 20 based on pricing, ease of use, features, support, and more.

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How Identity Data Granularity Improves TAM Discovery

February 23, 2022

Case Corkery

- ID Series Part 3 - When discovering their TAM, many businesses fall short by relying on inaccurate data, or not even taking the time to learn about people within their target market. In this article, we cover how identity data granularity improves businesses' success when discovering their TAM.

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How Advanced HR Analytics Enhances Your HR Operations

February 17, 2022

PDL Team

This article explores the definition and purpose of Advanced HR analytics, showing how companies use data to make better hiring decisions and improve employee performance.

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What is Customer Tiering?

February 10, 2022

Case Corkery

- ID Series Part 2 - In this article, learn about customer tiering, how businesses use customer tiering today, and how businesses can improve performance, such as customer lifetime value, with data-enabled customer tiering.

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Using Predictive Analytics to Supercharge Your Recruitment Process

January 27, 2022

PDL Team

If only you could look into a crystal ball to find a candidate that is perfect for your open position... In this article, learn how predictive analytics can supercharge your recruitment process.

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What is First-Party Fraud?

January 26, 2022

Case Corkery

Part One of our ongoing series tackling issues around fraud and identity. Learn about first-party fraud, how it's committed, what it costs, and how to fight it.

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5 Most Crucial Talent Acquisition Metrics to Track for Your Business

January 20, 2022

PDL Team

With hundreds of metrics to choose from, it's not easy to pinpoint the most important talent acquisition metrics for your business. In this article, we've narrowed it down to 5 metrics to track for your business success.

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Introducing ID API and Person Risk Attributes

January 12, 2022

PDL Team

Digital products rely on identity. PDL is focused on enabling engineers to build a new layer of personal identity driven by people and professional data. Identify API and Person Risk Attributes are the first steps on this journey. 

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6 Talent Acquisition and Recruitment Trends to Prepare for in 2022

January 12, 2022

PDL Team

In this article, discover 6 trends to watch in 2022 to stay ahead of the crowd and corner the competitive labor market.

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PDL Needs Your Feedback

January 7, 2022

PDL Team

Introducing PDL Roadmap, an Interactive Feedback Platform for Customers. Learn how you can view our product roadmap, give feedback, submit feature requests, identify bugs, upvote requests, and make your voice heard.

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Looking Ahead: PDL’s 2022 Predictions

December 15, 2021

PDL Team

In this article, gain insight into 2022 with several of the MVPs shaping People Data Labs’ predictions for 2022.

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How Data Enrichment Can Help You Scale Your Sales and Marketing Programs

December 2, 2021

Chris Esposito

Businesses today are gathering lots of data with no idea how to make it actionable ASAP, or not enough data in too many different silos. In this article, we highlight a specific example of encountering data challenges in a marketing setting, and point you to a new video to help explain the value of data enrichment.

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Why Proper Data Sourcing is Critical for Business Scalability

November 18, 2021

Chris Esposito

Many of today’s greatest innovations have been achieved through extrapolation and organization of data. In this article, learn what proper data sourcing entails, why it matters, what can go wrong when data is not sourced correctly, and the steps we think are most important for every business to ensure data integrity.

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Empowering Builders: People Data Labs $45M Series B Led By Craft Ventures

November 16, 2021

PDL Team

We are thrilled to announce $45 million in new series B funding from Craft Ventures and Flex Capital. We’re committed to using this new funding to build the next generation of People Data Labs. We’re excited about the future, and we want to share a little more about what we have planned.

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Making Data Soup that's Delicious for Business - Podcast Recap (CDS)

November 4, 2021

Chris Esposito

People Data Labs’ co-founder and CTO, Henry Nevue recently appeared on The Corporate Data Show podcast discussing data decay, new developments in the DaaS space, and how PDL keeps its data fresh. In this article, get a brief highlight of intriguing highlights from the episode.

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8 Key Talent Acquisition Strategies for Hiring Better Candidates

October 27, 2021

PDL Team

With the talent shortage and flexible workplaces on the rise, companies need to drastically adapt their talent acquisition strategies and culture to meet candidate expectations. In this article, learn the top 8 talent acquisition strategies that can help you find, hire, and retain top talent.

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How to Utilize Data in the Recruitment Process to Find & Hire the Best Candidates

October 18, 2021

PDL Team

With changes in the workspace such as remote work and higher candidate expectations, recruiting best-fit candidates is becoming more challenging. In this article, you will learn how to leverage the power of data to find and hire top talent.

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What Is Total Addressable Market (TAM)?

October 14, 2021

PDL Team

What is total addressable market (TAM)? And how do you calculate it? In this in-depth article, you'll learn everything you need to know and more.

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Using B2B Data to Drive Customer Engagement

October 5, 2021

PDL Team

A business' greatest fear is losing customers. In this article, learn how to bring more people to your platform with data-driven insights and automated retargeting.

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How Revenue Teams Should Utilize B2B Data

September 29, 2021

Henry Nevue

Learn about the most effective data-driven lead generation methods and how to utilize PDL's data to efficiently increase revenue.

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Growth Hacking with Data

September 22, 2021

Henry Nevue

Learn how to growth hack your way to success using techniques such as predictive analytics and machine learning.

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6 Types of eCommerce Fraud and How to Fight Them

September 15, 2021

PDL Team

Learn about the 6 most common tactics used by cybercriminals when attempting e-commerce Fraud and what you and your business can do to combat them.

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Using Audience Data to Drive Revenue

September 7, 2021

PDL Team

In this article, you will learn how leading companies are using the power of audience data to enhance their engagement, drive operational efficiency, and build data-driven campaigns.

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Where Does Data Get its Value?

August 18, 2021

Chris Esposito

Well into the 21st century, we are seeing that out-of-date data with little to no context can actually decrease efficiency and productivity once you try to make sense of it all. This realization is changing the way we value data.

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10 Metrics Every Software Company Should Care About

August 5, 2021

PDL Team

Learn everything you need to know about the critical KPIs every software company should care about to thrive: what they are, why they matter, and how to calculate them.

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5 Common Pitfalls When Building a Data-based Sales Outreach Strategy

August 2, 2021

PDL Team

Data is at the core of any sales outreach strategy. In this article, you will learn the most common mistakes companies make when trying to harness its power.

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Lead Enrichment with Zapier and Salesforce [Tutorial]

July 29, 2021

Vinay Rajur

Learn how to build automated workflows to enrich leads for Salesforce using the new People Data Labs (PDL) Zapier Integration.

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What Types of Data Do You Need for Your Market Research? [2021 Guide]

July 27, 2021

PDL Team

Data is at the core of any sales outreach strategy. In this article, you will learn the most common mistakes companies make when trying to harness its power.

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9 Effective Ways to Generate Demand

July 23, 2021

PDL Team

Without any demand for your product or service, your company’s days are numbered. In this post, you will discover 9 ways to build successful generation campaigns.

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People Data Labs Completes SOC 2 Compliance

July 20, 2021

PDL Team

Announcing People Data Labs’ SOC 2 Type I Accreditation, proving our data against 5 key criteria: security, availability, confidentiality, processing integrity, and privacy.

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What Is Customer Acquisition Cost?

June 18, 2021

PDL Team

Savvy marketers know that keeping CAC low is the key to driving bottom line results. In this article, learn how to utilize data to improve the efficiency of your acquisition campaigns.

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Recruiting Part 2 [In-Depth Tutorial]

June 14, 2021

Vinay Rajur

Learn how to use the advanced features of the Person Search API to build expert-level queries.

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How Data Can Improve Your ABM Campaigns

June 11, 2021

PDL Team

Organizations have been increasingly gravitating toward account-based marketing (ABM). In this article, take a deep dive into the nuts and bolts of ABM, and learn how data you can make or break your AMB campaigns.

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Recruiting Part 1 [In-Depth Tutorial]

June 8, 2021

Vinay Rajur

Welcome to the recruiting installment in our Use Case Series! In part 1, we'll provide some background on the Person Search API, explore a framework for building your own queries, and take a look at the mechanics of using the API.

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Self-Signup API Quickstart

April 29, 2021

Vinay Rajur

Learn how to sign up for a free PDL account using the self-serve dashboard.

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Why Your Software Supply Chain Really Matters

April 21, 2021

Manuel A. Harnisch

The key to building quality software applications is choosing the right supply chain to enable rapid design, implementation, and deployment. In this article, explore why APIs are evolving the modern software supply chain.

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Investment Research [In-Depth Tutorial]

April 15, 2021

Vinay Rajur

Learn how to leverage PDL's Company Enrichment API and Person Search API for both sourcing and investigating new investment opportunities.

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How To Qualify a Lead

March 23, 2021

PDL Team

Quality data makes up the heart of successful lead-focused sales organizations. When structuring your funnel, it helps to know as much as you can about your qualified leads. In this article, learn how to utilize data to connect with customers.

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How To Calculate a Lead Score

March 18, 2021

PDL Team

Using demographic and behavioral data, lead scoring eliminates the guesswork and makes it possible to make data-driven decisions. In this article, learn how lead scoring strengthens lead generation efforts and empowers sales and marketing teams.

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How People Data Labs Sources Data

March 11, 2021

PDL Team

People Data Labs draws data from thousands of sources with varying use cases and properties. In this article, get a high-level overview on how PDL sources data.

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What Is Predictive Lead Scoring?

March 11, 2021

PDL Team

Data is the foundation of predictive lead scoring. In this article, learn the how, what, and why for a successful lead scoring strategy so you can be armed with the necessary tools.

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The Complete Guide to B2B Lead Scoring

March 1, 2021

PDL Team

Proper data ensures accurate lead scoring. In this article, we provide a Complete Guide to B2B Lead Scoring with step-by-step instructions and powerful tactics for a superior lead scoring strategy.

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