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Articles about working smarter with data.

Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.

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Sensitive PII

Your Growth is Built on Data, But Are You Now a Data Broker?

February 28, 2025

Steve Lappenbusch

New data broker laws could impact your business - even if you don’t sell data. Learn how to stay compliant, avoid fines, and turn regulation into opportunity

Data Driven VC Recipe 1 - Startup Discovery & Sourcing

Data Recipes: Startup Discovery & Sourcing (DDVC #1)

January 23, 2025

Vinay Rajur

Discover how Person and Company data can power your investing and sourcing strategy with 3 examples from our new series on Data Driven Venture Capital recipes.

Benchmarking Middle Management Quality

Data Recipes: Benchmarking Middle Management Quality

December 20, 2024

Vinay Rajur

A systematic, data driven investment strategy for evaluating leadership quality and operational efficiency across companies.

Data Recipes - Sales & Marketing - Building a Custom Audience

Data Recipes: Building a Custom Audience

October 22, 2024

Vinay Rajur

In this recipe, you’ll find a powerful way to turn a starting list of target accounts into a segmented and targeted custom audience suitable for any ABM platform.

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API Dashboard Quickstart

October 14, 2024

Kade Beem

Learn how to empower your organization’s datafication journey with a free account to preview and access Person, Company, and IP data in the API Dashboard.

Introducing Data Recipes: Let's Freshen up Your Candidate Databae

Data Recipes: Let’s Freshen Up Your Candidate Database

September 17, 2024

Vinay Rajur

In this data recipe, you'll find a quick and easy way to take your existing database of candidates and fill-in missing information with up-to-date data from PDL's Person Dataset.

A Message from our CEO

A Message from our CEO, Sean Thorne

September 3, 2024

Sean Thorne

Today we are announcing that our founders, Sean Thorne and Henry Nevue are stepping down from their day-to-day roles as CEO and President of People Data Labs. Long time PDL employee and our unofficial third founder, Ben Eisenberg will be leading our team into its next era of growth as the CEO.

People Data Labs is now on the Databricks Marketplace!

PDL is Now Available on the Databricks Marketplace

June 9, 2023

Ben Eisenberg

We’re pleased to announce that PDL has partnered with Databricks, the data and AI company, to make our B2B data available on the Databricks Marketplace.

Enhancing CRM data with ChatGPT and People Data Labs APIs

Using ChatGPT with our APIs to Enhance CRM Data

April 6, 2023

Jacob Langholz

We put ChatGPT to the test using a series of our APIs to enhance CRM data. Follow along to discover how it went, and learn how to implement something similar for your business.

The Flex Index, Powered by Scoop and People Data Labs Partnership

Announcing the Flex Index by Scoop

February 9, 2023

PDL Team

Announcing our partnership with Scoop and the creation of The Flex Index, made possible with PDL's Company Insights data.

Using a Job Description to Find Qualified Candidates

How to Find Candidates using a Job Description

September 28, 2022

Natalie Nygaard

This video tutorial shows how to build a CSV of qualified candidates' contact information using PDL's Person Search API.

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Eliminate and Control Fraud with PDL Data on AWS Data Exchange | Webinar Recap

August 23, 2022

PDL Team

Learn about some of the main points made in our webinar with AWS exploring some of the ways our data within the AWS Data Exchange empowers fintech innovators.

How to Build a Custom Audience with PDL Data

How to Build a Custom Audience with PDL

July 15, 2022

Natalie Nygaard

Learn how to build a Custom Audience list using Python and the PDL Company Enrichment & Person Search APIs.

Sensitive PII

The Privacy Supply Chain: Handling Sensitive PII

June 22, 2022

Steve Lappenbusch

Privacy regulations are changing fast, but almost all of them call for special care in handling "sensitive PII." In this post we'll define what Sensitive PII is, explore how definitions are likely to evolve, and reveal how businesses can best protect themselves and their data supply chain.

Children's Data

The Privacy Supply Chain: Managing Children's Data

May 18, 2022

Steve Lappenbusch

Privacy is top of mind for anyone building products with data in 2022. Most states consider children’s data to be in a class by itself and subject to special rules and protections to ensure that it is handled safely and ethically if it is even collected at all. Learn more about the current rules governing children's data and how to protect yourself and your products.  

Announcing Snowflake and People Data Labs Data Partnership

PDL is Now Available on the Snowflake Data Marketplace

May 12, 2022

Ben Eisenberg

People Data Labs is partnering with Snowflake to make our world-class B2B data available on the Snowflake Data Marketplace.

Privacy Supply Chain

The Emerging Privacy Supply Chain

May 5, 2022

Steve Lappenbusch

The privacy landscape is changing every day. Rapidly evolving regulations and greater reliance on data to power critical economic activity make managing privacy an essential skill for every business. Learn how PDL protects privacy across every link of the data supply chain.

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Talent Sourcing 101: Processes, Tips, and Strategies to Find and Hire Top Candidates

April 6, 2022

PDL Team

Hiring top talent starts with finding top candidates - which is becoming increasingly difficult in competitive markets. This guide will walk you through the process and strategies to find and hire your ideal candidate.

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The 7 Best B2B Contact Database Providers

March 24, 2022

PDL Team

As your business grows, so does the need for reliable contact information for customers, prospects, candidates, etc. This article outlines 7 of the best contact database providers, ranked and reviewed.

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5 Best B2B Data Enrichment Tools of 2022 (Ranked & Reviewed)

March 3, 2022

PDL Team

In this guide, we ranked and reviewed the best B2B database enrichment tools of 20 based on pricing, ease of use, features, support, and more.

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How Advanced HR Analytics Enhances Your HR Operations

February 17, 2022

PDL Team

This article explores the definition and purpose of Advanced HR analytics, showing how companies use data to make better hiring decisions and improve employee performance.

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Using Predictive Analytics to Supercharge Your Recruitment Process

January 27, 2022

PDL Team

If only you could look into a crystal ball to find a candidate that is perfect for your open position... In this article, learn how predictive analytics can supercharge your recruitment process.

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Introducing ID API and Person Risk Attributes

January 12, 2022

PDL Team

Digital products rely on identity. PDL is focused on enabling engineers to build a new layer of personal identity driven by people and professional data. Identify API and Person Risk Attributes are the first steps on this journey. 

PDL Product Roadmap

PDL Needs Your Feedback

January 7, 2022

PDL Team

Introducing PDL Roadmap, an Interactive Feedback Platform for Customers. Learn how you can view our product roadmap, give feedback, submit feature requests, identify bugs, upvote requests, and make your voice heard.

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How Data Enrichment Can Help You Scale Your Sales and Marketing Programs

December 2, 2021

Chris Esposito

Businesses today are gathering lots of data with no idea how to make it actionable ASAP, or not enough data in too many different silos. In this article, we highlight a specific example of encountering data challenges in a marketing setting, and point you to a new video to help explain the value of data enrichment.

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Why Proper Data Sourcing is Critical for Business Scalability

November 18, 2021

Chris Esposito

Many of today’s greatest innovations have been achieved through extrapolation and organization of data. In this article, learn what proper data sourcing entails, why it matters, what can go wrong when data is not sourced correctly, and the steps we think are most important for every business to ensure data integrity.

PDL Raises $45M Series B, led by Craft Ventures

Empowering Builders: People Data Labs $45M Series B Led By Craft Ventures

November 16, 2021

PDL Team

We are thrilled to announce $45 million in new series B funding from Craft Ventures and Flex Capital. We’re committed to using this new funding to build the next generation of People Data Labs. We’re excited about the future, and we want to share a little more about what we have planned.

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8 Key Talent Acquisition Strategies for Hiring Better Candidates

October 27, 2021

PDL Team

With the talent shortage and flexible workplaces on the rise, companies need to drastically adapt their talent acquisition strategies and culture to meet candidate expectations. In this article, learn the top 8 talent acquisition strategies that can help you find, hire, and retain top talent.

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How to Utilize Data in the Recruitment Process to Find & Hire the Best Candidates

October 18, 2021

PDL Team

With changes in the workspace such as remote work and higher candidate expectations, recruiting best-fit candidates is becoming more challenging. In this article, you will learn how to leverage the power of data to find and hire top talent.

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Using B2B Data to Drive Customer Engagement

October 5, 2021

PDL Team

A business' greatest fear is losing customers. In this article, learn how to bring more people to your platform with data-driven insights and automated retargeting.

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How Revenue Teams Should Utilize B2B Data

September 29, 2021

Henry Nevue

Learn about the most effective data-driven lead generation methods and how to utilize PDL's data to efficiently increase revenue.

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Growth Hacking with Data

September 22, 2021

Henry Nevue

Learn how to growth hack your way to success using techniques such as predictive analytics and machine learning.

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Using Audience Data to Drive Revenue

September 7, 2021

PDL Team

In this article, you will learn how leading companies are using the power of audience data to enhance their engagement, drive operational efficiency, and build data-driven campaigns.

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Where Does Data Get its Value?

August 18, 2021

Chris Esposito

Well into the 21st century, we are seeing that out-of-date data with little to no context can actually decrease efficiency and productivity once you try to make sense of it all. This realization is changing the way we value data.

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5 Common Pitfalls When Building a Data-based Sales Outreach Strategy

August 2, 2021

PDL Team

Data is at the core of any sales outreach strategy. In this article, you will learn the most common mistakes companies make when trying to harness its power.

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Lead Enrichment with Zapier and Salesforce [Tutorial]

July 29, 2021

Vinay Rajur

Learn how to build automated workflows to enrich leads for Salesforce using the new People Data Labs (PDL) Zapier Integration.

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What Types of Data Do You Need for Your Market Research? [2021 Guide]

July 27, 2021

PDL Team

Data is at the core of any sales outreach strategy. In this article, you will learn the most common mistakes companies make when trying to harness its power.

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9 Effective Ways to Generate Demand

July 23, 2021

PDL Team

Without any demand for your product or service, your company’s days are numbered. In this post, you will discover 9 ways to build successful generation campaigns.

PDL SOC2 Type 1 Accreditation

People Data Labs Completes SOC 2 Compliance

July 20, 2021

PDL Team

Announcing People Data Labs’ SOC 2 Type I Accreditation, proving our data against 5 key criteria: security, availability, confidentiality, processing integrity, and privacy.

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Recruiting Part 2 [In-Depth Tutorial]

June 14, 2021

Vinay Rajur

Learn how to use the advanced features of the Person Search API to build expert-level queries.

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How Data Can Improve Your ABM Campaigns

June 11, 2021

PDL Team

Organizations have been increasingly gravitating toward account-based marketing (ABM). In this article, take a deep dive into the nuts and bolts of ABM, and learn how data you can make or break your AMB campaigns.

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Recruiting Part 1 [In-Depth Tutorial]

June 8, 2021

Vinay Rajur

Welcome to the recruiting installment in our Use Case Series! In part 1, we'll provide some background on the Person Search API, explore a framework for building your own queries, and take a look at the mechanics of using the API.

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Why Your Software Supply Chain Really Matters

April 21, 2021

Manuel A. Harnisch

The key to building quality software applications is choosing the right supply chain to enable rapid design, implementation, and deployment. In this article, explore why APIs are evolving the modern software supply chain.

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Investment Research [In-Depth Tutorial]

April 15, 2021

Vinay Rajur

Learn how to leverage PDL's Company Enrichment API and Person Search API for both sourcing and investigating new investment opportunities.

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How To Qualify a Lead

March 23, 2021

PDL Team

Quality data makes up the heart of successful lead-focused sales organizations. When structuring your funnel, it helps to know as much as you can about your qualified leads. In this article, learn how to utilize data to connect with customers.

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What Is Predictive Lead Scoring?

March 11, 2021

PDL Team

Data is the foundation of predictive lead scoring. In this article, learn the how, what, and why for a successful lead scoring strategy so you can be armed with the necessary tools.

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The Complete Guide to B2B Lead Scoring

March 1, 2021

PDL Team

Proper data ensures accurate lead scoring. In this article, we provide a Complete Guide to B2B Lead Scoring with step-by-step instructions and powerful tactics for a superior lead scoring strategy.

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