Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.
June 9, 2023
We’re pleased to announce that PDL has partnered with Databricks, the data and AI company, to make our B2B data available on the Databricks Marketplace.
April 6, 2023
We put ChatGPT to the test using a series of our APIs to enhance CRM data. Follow along to discover how it went, and learn how to implement something similar for your business.
February 16, 2023
People Data Labs has been recently introduced into Patterns’ hundreds of pre-built components. This guide covers the new partnership, and how to implement a lead management app using Patterns and PDL data.
February 9, 2023
Announcing our partnership with Scoop and the creation of The Flex Index, made possible with PDL's Company Insights data
January 12, 2023
AI and Machine Learning technologies have recently created massive buzz as their use case implications have become reality. PDL and AWS realized the use of these technologies requires a dynamic data ecosystem. This article recaps a webinar where we discussed how this partnership will enable the AI/ML revolution.
January 10, 2023
The key to Fintech and investment success is understanding the data around people and companies that operate within the economy. This article recaps some points discussed in our recent Fintech and investment deep dive webinar.
November 18, 2022
Inspired by a post by David Sacks on the SaaS Org Chart, we looked into our data on the four companies David mentions: Uber, Doordash, Airbnb and Lyft–starting with the percentage of the total company headcount represented by each department at each round of fundraising.
October 27, 2022
In this article, we recap top takeaways from our engaging webinar with AWS covering sales and marketing use cases made possible with People Data Labs’ solutions on AWS Data Exchange.
October 20, 2022
You can learn a lot about an industry or company from the people who work in it and their skill sets. The challenge there is this information isn’t usually available, even if you work within one of those companies. In the process of creating the Deconstructing Big Tech webinar, we leveraged that ability to get an insider's view of the skill sets of Big Tech engineers.
October 13, 2022
Over the past decade or so, many successful companies seem to have shifted their focus away from high touch departments, like Sales, Marketing, and towards Engineering and Operations staff. In multiple examples since 2010, the percentage of employees in Sales and CS departments decreased, while the percentage in engineering and Ops increased.
September 28, 2022
This video tutorial shows how to build a CSV of qualified candidates' contact information using PDL's Person Search API.
September 21, 2022
Discover audience data as it is defined today, the types of audience data available to businesses, and how it improves operational efficiency across an entire business, including marketing, sales, product development, and more.
September 7, 2022
We were an attending sponsor at SciPy 2022, a conference geared towards developers using Python and their projects. We outlined some takeaways and insights based on our participation and observations.
August 30, 2022
Our new strategic partnership with Drift and earning a spot in Inc. Magazine’s best workplaces of 2022 are sure signs that People Data Labs is doing something right. In this aricle, learn about PDL's new strategic partnership with Drift along with some notes on our company's bright future.
August 23, 2022
Learn about some of the main points made in our webinar with AWS exploring some of the ways our data within the AWS Data Exchange empowers fintech innovators.
July 15, 2022
Learn how to build a Custom Audience list using Python and the PDL Company Enrichment & Person Search APIs.
July 14, 2022
Find out what intent data is, how it is collected, and how to use it to enrich B2B sales and marketing.
June 27, 2022
Confirming suspicion is the last line of defense for your bottom line. In this article, we cover challenges businesses face and how to utilize data in the confirming suspicion step of the manual review process.
June 22, 2022
Privacy regulations are changing fast, but almost all of them call for special care in handling "sensitive PII." In this post we'll define what Sensitive PII is, explore how definitions are likely to evolve, and reveal how businesses can best protect themselves and their data supply chain.
June 21, 2022
In this article, we highlight some key takeaways from our recent webinar with AWS showcasing how companies can build better talent acquisition tools when leveraging PDL on AWS’ Data Exchange, as well as some of the benefits companies will experience as a result of this partnership.
June 15, 2022
In this aricle, we briefly cover how data-driven talent acquisition tools created by savvy innovators catalyzes talent acquisition efficiency for HR and recruiting departments.
May 18, 2022
Friction drastically reduces the efficency of your business when trying to verify identities. In this article, we outline how to reduce operational friction with data.
Privacy is top of mind for anyone building products with data in 2022. Most states consider children’s data to be in a class by itself and subject to special rules and protections to ensure that it is handled safely and ethically if it is even collected at all. Learn more about the current rules governing children's data and how to protect yourself and your products.
May 12, 2022
People Data Labs is partnering with Snowflake to make our world-class B2B data available on the Snowflake Data Marketplace.
May 11, 2022
In this article, you will learn get a brief of identity reolution basics to improve business outcomes.
May 5, 2022
The privacy landscape is changing every day. Rapidly evolving regulations and greater reliance on data to power critical economic activity make managing privacy an essential skill for every business. Learn how PDL protects privacy across every link of the data supply chain.
May 4, 2022
Using PDL data we examined the trajectory of three leading fintech companies–Chime, Stripe, and Plaid–to see how they scaled their teams toward their unicorn valuations. Learn how each company built it's sales, engineering, marketing, and HR teams following every round of funding.
April 28, 2022
During People Data Labs' participation at LA Hacks 2022, we were met with a surprising amount of engagement and creativity from the next generation of engineers and developers. In this article, we share some thoughts from the event, and announce the winner of our company challenge.
April 25, 2022
In this guide, we’ll cover everything you need to know about time to fill to supercharge your recruitment process.
April 14, 2022
- ID Series Part 6 - Manual review remains an essential practice in cases of fraud and identity resolution that will change and adapt as technology advances. In this article, we cover what manual review is, its current challenges in the business landscape, and how data and data-enabled tools can drastically improve how your business conducts manual review.
April 6, 2022
Hiring top talent starts with finding top candidates - which is becoming increasingly difficult in competitive markets. This guide will walk you through the process and strategies to find and hire your ideal candidate.
March 31, 2022
- ID Series Part 5 - In contrast to first and second-party fraud, third-party fraud involves complete theft or fabrication of another identity. In this fifth installment of our identity series, we cover third-party fraud, the emergence of synthetic IDs as a new form of fraud strategy, and how superior data can help detect such cases before they become costly disasters.
March 24, 2022
As your business grows, so does the need for reliable contact information for customers, prospects, candidates, etc. This article outlines 7 of the best contact database providers, ranked and reviewed.
March 17, 2022
- ID Series Part 4 - Growth marketing is a highly successful strategy to adapt to changing markets, but it requires a certain level of data strategy and discipline to make it possible. In this article, we cover what growth marketing is and how B2B data powers its success.
March 10, 2022
How can you tell whether or not your credit card fraud detection solution is actually doing its job? Here are the five most important things to look for when choosing the best fit for your business.
March 3, 2022
In this guide, we ranked and reviewed the best B2B database enrichment tools of 20 based on pricing, ease of use, features, support, and more.
February 23, 2022
- ID Series Part 3 - When discovering their TAM, many businesses fall short by relying on inaccurate data, or not even taking the time to learn about people within their target market. In this article, we cover how identity data granularity improves businesses' success when discovering their TAM.
February 17, 2022
This article explores the definition and purpose of Advanced HR analytics, showing how companies use data to make better hiring decisions and improve employee performance.
February 10, 2022
- ID Series Part 2 - In this article, learn about customer tiering, how businesses use customer tiering today, and how businesses can improve performance, such as customer lifetime value, with data-enabled customer tiering.
January 27, 2022
If only you could look into a crystal ball to find a candidate that is perfect for your open position... In this article, learn how predictive analytics can supercharge your recruitment process.
January 26, 2022
Part One of our ongoing series tackling issues around fraud and identity. Learn about first-party fraud, how it's committed, what it costs, and how to fight it.
January 20, 2022
With hundreds of metrics to choose from, it's not easy to pinpoint the most important talent acquisition metrics for your business. In this article, we've narrowed it down to 5 metrics to track for your business success.
January 12, 2022
Digital products rely on identity. PDL is focused on enabling engineers to build a new layer of personal identity driven by people and professional data. Identify API and Person Risk Attributes are the first steps on this journey.
In this article, discover 6 trends to watch in 2022 to stay ahead of the crowd and corner the competitive labor market.
January 7, 2022
Introducing PDL Roadmap, an Interactive Feedback Platform for Customers. Learn how you can view our product roadmap, give feedback, submit feature requests, identify bugs, upvote requests, and make your voice heard.
December 15, 2021
In this article, gain insight into 2022 with several of the MVPs shaping People Data Labs’ predictions for 2022.
December 2, 2021
Businesses today are gathering lots of data with no idea how to make it actionable ASAP, or not enough data in too many different silos. In this article, we highlight a specific example of encountering data challenges in a marketing setting, and point you to a new video to help explain the value of data enrichment.
November 18, 2021
Many of today’s greatest innovations have been achieved through extrapolation and organization of data. In this article, learn what proper data sourcing entails, why it matters, what can go wrong when data is not sourced correctly, and the steps we think are most important for every business to ensure data integrity.
November 16, 2021
We are thrilled to announce $45 million in new series B funding from Craft Ventures and Flex Capital. We’re committed to using this new funding to build the next generation of People Data Labs. We’re excited about the future, and we want to share a little more about what we have planned.
November 4, 2021
People Data Labs’ co-founder and CTO, Henry Nevue recently appeared on The Corporate Data Show podcast discussing data decay, new developments in the DaaS space, and how PDL keeps its data fresh. In this article, get a brief highlight of intriguing highlights from the episode.
October 27, 2021
With the talent shortage and flexible workplaces on the rise, companies need to drastically adapt their talent acquisition strategies and culture to meet candidate expectations. In this article, learn the top 8 talent acquisition strategies that can help you find, hire, and retain top talent.
October 18, 2021
With changes in the workspace such as remote work and higher candidate expectations, recruiting best-fit candidates is becoming more challenging. In this article, you will learn how to leverage the power of data to find and hire top talent.
October 14, 2021
What is total addressable market (TAM)? And how do you calculate it? In this in-depth article, you'll learn everything you need to know and more.
October 5, 2021
A business' greatest fear is losing customers. In this article, learn how to bring more people to your platform with data-driven insights and automated retargeting.
September 29, 2021
Learn about the most effective data-driven lead generation methods and how to utilize PDL's data to efficiently increase revenue.
September 22, 2021
Learn how to growth hack your way to success using techniques such as predictive analytics and machine learning.
September 15, 2021
Learn about the 6 most common tactics used by cybercriminals when attempting e-commerce Fraud and what you and your business can do to combat them.
September 7, 2021
In this article, you will learn how leading companies are using the power of audience data to enhance their engagement, drive operational efficiency, and build data-driven campaigns.
August 18, 2021
Well into the 21st century, we are seeing that out-of-date data with little to no context can actually decrease efficiency and productivity once you try to make sense of it all. This realization is changing the way we value data.
August 5, 2021
Learn everything you need to know about the critical KPIs every software company should care about to thrive: what they are, why they matter, and how to calculate them.
August 2, 2021
Data is at the core of any sales outreach strategy. In this article, you will learn the most common mistakes companies make when trying to harness its power.
July 29, 2021
Learn how to build automated workflows to enrich leads for Salesforce using the new People Data Labs (PDL) Zapier Integration.
July 27, 2021
July 23, 2021
Without any demand for your product or service, your company’s days are numbered. In this post, you will discover 9 ways to build successful generation campaigns.
July 20, 2021
Announcing People Data Labs’ SOC 2 Type I Accreditation, proving our data against 5 key criteria: security, availability, confidentiality, processing integrity, and privacy.
June 18, 2021
Savvy marketers know that keeping CAC low is the key to driving bottom line results. In this article, learn how to utilize data to improve the efficiency of your acquisition campaigns.
June 14, 2021
Learn how to use the advanced features of the Person Search API to build expert-level queries.
June 11, 2021
Organizations have been increasingly gravitating toward account-based marketing (ABM). In this article, take a deep dive into the nuts and bolts of ABM, and learn how data you can make or break your AMB campaigns.
June 8, 2021
Welcome to the recruiting installment in our Use Case Series! In part 1, we'll provide some background on the Person Search API, explore a framework for building your own queries, and take a look at the mechanics of using the API.
April 29, 2021
Learn how to sign up for a free PDL account using the self-serve dashboard.
April 21, 2021
The key to building quality software applications is choosing the right supply chain to enable rapid design, implementation, and deployment. In this article, explore why APIs are evolving the modern software supply chain.
April 15, 2021
Learn how to leverage PDL's Company Enrichment API and Person Search API for both sourcing and investigating new investment opportunities.
March 23, 2021
Quality data makes up the heart of successful lead-focused sales organizations. When structuring your funnel, it helps to know as much as you can about your qualified leads. In this article, learn how to utilize data to connect with customers.
March 18, 2021
Using demographic and behavioral data, lead scoring eliminates the guesswork and makes it possible to make data-driven decisions. In this article, learn how lead scoring strengthens lead generation efforts and empowers sales and marketing teams.
March 11, 2021
People Data Labs draws data from thousands of sources with varying use cases and properties. In this article, get a high-level overview on how PDL sources data.
Data is the foundation of predictive lead scoring. In this article, learn the how, what, and why for a successful lead scoring strategy so you can be armed with the necessary tools.
March 1, 2021
Proper data ensures accurate lead scoring. In this article, we provide a Complete Guide to B2B Lead Scoring with step-by-step instructions and powerful tactics for a superior lead scoring strategy.