Articles about working smarter with data.
Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.
Using Data for Manual Review Targeting and Resolution
April 14, 2022
- ID Series Part 6 - Manual review remains an essential practice in cases of fraud and identity resolution that will change and adapt as technology advances. In this article, we cover what manual review is, its current challenges in the business landscape, and how data and data-enabled tools can drastically improve how your business conducts manual review.
Third-Party Fraud and the Rise of Synthetic IDs
March 31, 2022
- ID Series Part 5 - In contrast to first and second-party fraud, third-party fraud involves complete theft or fabrication of another identity. In this fifth installment of our identity series, we cover third-party fraud, the emergence of synthetic IDs as a new form of fraud strategy, and how superior data can help detect such cases before they become costly disasters.
How Identity Data Granularity Improves TAM Discovery
February 23, 2022
- ID Series Part 3 - When discovering their TAM, many businesses fall short by relying on inaccurate data, or not even taking the time to learn about people within their target market. In this article, we cover how identity data granularity improves businesses' success when discovering their TAM.