Articles about working smarter with data.

Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.

All Posts

Engineering

5 Best B2B Data Enrichment Tools of 2022 (Ranked & Reviewed)

March 3, 2022

PDL Team

In this guide, we ranked and reviewed the best B2B database enrichment tools of 20 based on pricing, ease of use, features, support, and more.

How Data Enrichment Can Help You Scale Your Sales and Marketing Programs

December 2, 2021

Chris Esposito

Businesses today are gathering lots of data with no idea how to make it actionable ASAP, or not enough data in too many different silos. In this article, we highlight a specific example of encountering data challenges in a marketing setting, and point you to a new video to help explain the value of data enrichment.

Why Proper Data Sourcing is Critical for Business Scalability

November 18, 2021

Chris Esposito

Many of today’s greatest innovations have been achieved through extrapolation and organization of data. In this article, learn what proper data sourcing entails, why it matters, what can go wrong when data is not sourced correctly, and the steps we think are most important for every business to ensure data integrity.

Where Does Data Get its Value?

August 18, 2021

Chris Esposito

Well into the 21st century, we are seeing that out-of-date data with little to no context can actually decrease efficiency and productivity once you try to make sense of it all. This realization is changing the way we value data.

Why Your Software Supply Chain Really Matters

April 21, 2021

Manuel A. Harnisch

The key to building quality software applications is choosing the right supply chain to enable rapid design, implementation, and deployment. In this article, explore why APIs are evolving the modern software supply chain.