Articles about working smarter with data.
Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.
How Data Enrichment Can Help You Scale Your Sales and Marketing Programs
December 2, 2021
Businesses today are gathering lots of data with no idea how to make it actionable ASAP, or not enough data in too many different silos. In this article, we highlight a specific example of encountering data challenges in a marketing setting, and point you to a new video to help explain the value of data enrichment.
Why Proper Data Sourcing is Critical for Business Scalability
November 18, 2021
Many of today’s greatest innovations have been achieved through extrapolation and organization of data. In this article, learn what proper data sourcing entails, why it matters, what can go wrong when data is not sourced correctly, and the steps we think are most important for every business to ensure data integrity.