People Data Labs

People Data Labs

Articles about working smarter with data.

Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.

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Fraud & Identity

Market Research

Sales & Marketing

Talent Acquisition

ChatGPT and PDL to Enrich CRM Data

Using ChatGPT with our APIs to Enhance CRM Data

April 6, 2023

We put ChatGPT to the test using a series of our APIs to enhance CRM data. Follow along to discover how it went, and learn how to implement something similar for your business.

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Deploy Lead Scoring with Patterns and People Data Labs

February 16, 2023

People Data Labs has been recently introduced into Patterns’ hundreds of pre-built components. This guide covers the new partnership, and how to implement a lead management app using Patterns and PDL data.

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Building Better Sales & Marketing Tools | Webinar Recap

October 27, 2022

In this article, we recap top takeaways from our engaging webinar with AWS covering sales and marketing use cases made possible with People Data Labs’ solutions on AWS Data Exchange.

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What is Audience Data and How Does it Drive Operational Efficiency?

September 21, 2022

Discover audience data as it is defined today, the types of audience data available to businesses, and how it improves operational efficiency across an entire business, including marketing, sales, product development, and more.

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What is Intent Data and How Does it Power Sales and Marketing Success?

July 14, 2022

Find out what intent data is, how it is collected, and how to use it to enrich B2B sales and marketing.

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The 7 Best B2B Contact Database Providers

March 24, 2022

As your business grows, so does the need for reliable contact information for customers, prospects, candidates, etc. This article outlines 7 of the best contact database providers, ranked and reviewed.

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How B2B Data Powers Growth Marketing

March 17, 2022

- ID Series Part 4 - Growth marketing is a highly successful strategy to adapt to changing markets, but it requires a certain level of data strategy and discipline to make it possible. In this article, we cover what growth marketing is and how B2B data powers its success.

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What Is Total Addressable Market (TAM)?

October 14, 2021

What is total addressable market (TAM)? And how do you calculate it? In this in-depth article, you'll learn everything you need to know and more.

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Using B2B Data to Drive Customer Engagement

October 5, 2021

A business' greatest fear is losing customers. In this article, learn how to bring more people to your platform with data-driven insights and automated retargeting.

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How Revenue Teams Should Utilize B2B Data

September 29, 2021

Learn about the most effective data-driven lead generation methods and how to utilize PDL's data to efficiently increase revenue.

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Growth Hacking with Data

September 22, 2021

Learn how to growth hack your way to success using techniques such as predictive analytics and machine learning.

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Using Audience Data to Drive Revenue

September 7, 2021

In this article, you will learn how leading companies are using the power of audience data to enhance their engagement, drive operational efficiency, and build data-driven campaigns.

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10 Metrics Every Software Company Should Care About

August 5, 2021

Learn everything you need to know about the critical KPIs every software company should care about to thrive: what they are, why they matter, and how to calculate them.

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5 Common Pitfalls When Building a Data-based Sales Outreach Strategy

August 2, 2021

Data is at the core of any sales outreach strategy. In this article, you will learn the most common mistakes companies make when trying to harness its power.

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9 Effective Ways to Generate Demand

July 23, 2021

Without any demand for your product or service, your company’s days are numbered. In this post, you will discover 9 ways to build successful generation campaigns.

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What Is Customer Acquisition Cost?

June 18, 2021

Savvy marketers know that keeping CAC low is the key to driving bottom line results. In this article, learn how to utilize data to improve the efficiency of your acquisition campaigns.

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How Data Can Improve Your ABM Campaigns

June 11, 2021

Organizations have been increasingly gravitating toward account-based marketing (ABM). In this article, take a deep dive into the nuts and bolts of ABM, and learn how data you can make or break your AMB campaigns.

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How To Qualify a Lead

March 23, 2021

Quality data makes up the heart of successful lead-focused sales organizations. When structuring your funnel, it helps to know as much as you can about your qualified leads. In this article, learn how to utilize data to connect with customers.

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How To Calculate a Lead Score

March 18, 2021

Using demographic and behavioral data, lead scoring eliminates the guesswork and makes it possible to make data-driven decisions. In this article, learn how lead scoring strengthens lead generation efforts and empowers sales and marketing teams.

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What Is Predictive Lead Scoring?

March 11, 2021

Data is the foundation of predictive lead scoring. In this article, learn the how, what, and why for a successful lead scoring strategy so you can be armed with the necessary tools.

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The Complete Guide to B2B Lead Scoring

March 1, 2021

Proper data ensures accurate lead scoring. In this article, we provide a Complete Guide to B2B Lead Scoring with step-by-step instructions and powerful tactics for a superior lead scoring strategy.

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