Articles about working smarter with data.
Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.
What is Audience Data and How Does it Drive Operational Efficiency?
September 21, 2022
Discover audience data as it is defined today, the types of audience data available to businesses, and how it improves operational efficiency across an entire business, including marketing, sales, product development, and more.
How B2B Data Powers Growth Marketing
March 17, 2022
- ID Series Part 4 - Growth marketing is a highly successful strategy to adapt to changing markets, but it requires a certain level of data strategy and discipline to make it possible. In this article, we cover what growth marketing is and how B2B data powers its success.