Articles about working smarter with data.

Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.

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Engineering

Using ChatGPT with our APIs to Enhance CRM Data

April 6, 2023

Jacob Langholz

We put ChatGPT to the test using a series of our APIs to enhance CRM data. Follow along to discover how it went, and learn how to implement something similar for your business.

The 7 Best B2B Contact Database Providers

March 24, 2022

PDL Team

As your business grows, so does the need for reliable contact information for customers, prospects, candidates, etc. This article outlines 7 of the best contact database providers, ranked and reviewed.

Using B2B Data to Drive Customer Engagement

October 5, 2021

PDL Team

A business' greatest fear is losing customers. In this article, learn how to bring more people to your platform with data-driven insights and automated retargeting.

How Revenue Teams Should Utilize B2B Data

September 29, 2021

Henry Nevue

Learn about the most effective data-driven lead generation methods and how to utilize PDL's data to efficiently increase revenue.

Growth Hacking with Data

September 22, 2021

Henry Nevue

Learn how to growth hack your way to success using techniques such as predictive analytics and machine learning.

Using Audience Data to Drive Revenue

September 7, 2021

PDL Team

In this article, you will learn how leading companies are using the power of audience data to enhance their engagement, drive operational efficiency, and build data-driven campaigns.

5 Common Pitfalls When Building a Data-based Sales Outreach Strategy

August 2, 2021

PDL Team

Data is at the core of any sales outreach strategy. In this article, you will learn the most common mistakes companies make when trying to harness its power.

9 Effective Ways to Generate Demand

July 23, 2021

PDL Team

Without any demand for your product or service, your company’s days are numbered. In this post, you will discover 9 ways to build successful generation campaigns.

How Data Can Improve Your ABM Campaigns

June 11, 2021

PDL Team

Organizations have been increasingly gravitating toward account-based marketing (ABM). In this article, take a deep dive into the nuts and bolts of ABM, and learn how data you can make or break your AMB campaigns.

How To Qualify a Lead

March 23, 2021

PDL Team

Quality data makes up the heart of successful lead-focused sales organizations. When structuring your funnel, it helps to know as much as you can about your qualified leads. In this article, learn how to utilize data to connect with customers.

What Is Predictive Lead Scoring?

March 11, 2021

PDL Team

Data is the foundation of predictive lead scoring. In this article, learn the how, what, and why for a successful lead scoring strategy so you can be armed with the necessary tools.

The Complete Guide to B2B Lead Scoring

March 1, 2021

PDL Team

Proper data ensures accurate lead scoring. In this article, we provide a Complete Guide to B2B Lead Scoring with step-by-step instructions and powerful tactics for a superior lead scoring strategy.