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Sales & Marketing

The 7 Best B2B Contact Database Providers

March 24, 2022

15 minutes

What Is a B2B Contact Database?

As your business scales, the need for high-quality B2B data to unlock exponential growth increases. But, with this increase in volume comes an increase in complexity when it comes to data ingestion and management.

A B2B contact database aggregates business contact information that organizations can use to identify and target their most promising prospects. Contact databases are the best way to enrich your internal records, identify most promising prospects, improve your overall business outcomes, and centralize and manage information about your clients, customers, and other essential accounts. This information is critical to successfully grow your business in a data-driven world, regardless of your industry.

Whether they need to find email addresses, social profiles, or revenue figures, businesses are utilizing data innovators to help them pinpoint the right prospects for their campaigns.

In this article, we cover the top seven best B2B contact database providers to launch your organization to the next level.

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How to Choose a B2B Data Provider

When vetting contact database providers, there’s some important things to consider: 

  • How often do they update their data?

You want to ensure that your B2B data provider updates their database at least each quarter to prevent data decay and operational error.

  • What do their reviews say?

If there are no reviews, read their testimonials, or reach out to their listed customers. If there are none but the solution is still promising, attempt to secure a discount.

  • Do they offer features to easily search or sift through their records?

You likely don’t want to buy their entire set of data unless you are a data organization yourself. Designated filters for factors like industry or location helps find the data you need quickly without wasting time sifting through irrelevant records or scrolling endlessly through tabs. 

  • Do they integrate easily with your operational platforms?

If you plan to integrate your B2B contact database provider with your CRM or marketing automation platform, make sure they work well together and don’t require large investments in time or money to connect them.

The Best B2B Contact Databases

Here are our top picks for the best B2B contact databases:

7. Ziff Davis/Salesify

Ziff Davis website screenshot

Salesify and Demandshore have recently merged, creating Ziff Davis Performance Marketing (ZDPM). With experience under a multitude of brands that strived to solve various sales and marketing problems for various businesses, Ziff Davis offers additional knowledge in a data exchange. 

ZDPM offers services through various stages in data’s role in a sales and marketing organization. They define these stages as: enrich, connect, generate, profile, and converge.

Top Features

  • Experience: ZDPM hosts a team that;s worked within B2B the tech performance marketing industry since 2004.

  • Flexibility and Scalability: ZDPM’s diversified service list makes it easier for businesses to pick what works best for them and add on needed services later on.

  • Sales and Marketing: As a company that has experience enabling sales and marketing firms, ZDPM is well equipped to handle sales and marketing data challenges

Pricing

Pricing is not listed publicly on ZDPM’s website. To learn more about their pricing, you need to contact their sales team.

Why we recommend this provider: Ziff Davis offers a unique service stemming from the combination of two large players in the B2B database landscape. There’s not much to glean from the limited time of their recent merger, but sales and marketing organizations will prove if the recent merge was valuable.

6. Zoominfo

Zoominfo website screenshot

Zoominfo is a contact database that combines B2B contact data with engagement software, creating an innovative workspace.

Businesses can achieve profitable growth with Zoominfo’s suite of applications designed to enhance productivity and convert sales.

Zoominfo focuses on delivering buyer intelligence by using various applications to enhance various marketing strategies. 

Top Features

  • Discovery Platform: Finding ideal buyer’s intents, contact information, and attributes can be done in one place.

  • Website Optimization: Use chatbots, create web form profiles, and web-tracking tools to convert website leads. 

  • Data-Driven Workflows: Supercharge go-to-market activities by building workflows based on internal and external insights.

Pricing

While Zoominfo offers a free trial of their professional package, the price points for their packages are not listed. They do have three different plans:

Zoominfo pricing screenshot

Why we recommend this database: Zoominfo’s approach to creating a 360° buyer profile and streamlined workflow is designed to improve marketing strategies and convert sales.

5. Uplead

Uplead website screenshot

Top Features

  • Real-Time Prospecting: Easy-to-use list building lets you filter and create leads from over 85 million contacts.

  • Email Verification: With real-time verification, you never have to wonder if the contact information you use is valid.

  • Technologies: Find companies that use the technologies you sell, allowing you to focus on qualified leads.

Pricing

Uplead pricing screenshot

Uplead offers a variety of packages to fit your business’s needs.

  • Free Trial: This limited test run lets you access features across all packages.

  • Essentials ($74 per month): This package is for a single user, and offers access to core features (verified contacts, a chrome extension, CRM integration, and mobile dials).  

  • Plus ($149 per month): For single users who require more, the Plus package adds advanced searches, technographic data, data enrichment, and email analysis to the Essentials package.

  • Professional ($299 per month): This package is built for small teams and includes all features from the other packages plus full API access, the ability to utilize Prospector Pro API, and competitive analysis.

  • Enterprise (contact them for pricing): To learn about the details and features of this package, you need to get in contact with Uplead.

Why we recommend this provider: Data accuracy is a top priority for Uplead, and they offer refunds or credits if their information is inaccurate.

4. Adapt

Adapt website screenshot

Adapt is a contact database that offers two unique tools (Prospector and Lead Builder) to provide you with adaptable data based on your business needs.

With prospector, you can access and collect detailed contact information from any website or LinkedIn profile.

With the lead builder, you can build targeted prospect profiles, filter your search criteria, and integrate your information with other tools.

Top Features

  • Advanced Search: Filter options allow you to zero in on the ideal prospects.

  • CRM Sync: Export or integrate all contacts with a simple click.

  • Social Media Enrichment: Enhance and engage with your target accounts across LinkedIn.

Pricing

To get pricing, you need to request a quote based on your needs. Adapt offers trials of its products for new users. 

Why we recommend this provider: With two unique and easy-to-use tools to help you instantly access data, Adapt offers products to fit the needs of both sales and marketing teams.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator website screenshot

LinkedIn Sales Navigator is designed to combine your accounts and leads with LinkedIn’s existing network data, helping expand your audience and build relationships with clients.

In a world where B2B buyers rely on social media to steer their decision-making, LinkedIn Sales Navigator offers a unique tool that helps businesses target, understand, and engage with the right people.

With LinkedIn Sales Navigator, you can enjoy LinkedIn’s social features (InMail, profile views, real-time updates, etc.) and access unique features to support your B2B needs (lead recommendations, CRM integration, TeamLink, and more). 

Top Features

  • Advanced Lead and Company Search: Searches yield the most relevant people and companies based on your desired criteria.

  • Lead Recommendations: Customized suggestions help you locate targeted leads and decision-makers on your accounts.

  • CRM Integration: Set up an automatic save feature for prospect leads, accounts, and sales logs.

Pricing

LinkedIn Sales Navigator Pricing

LinkedIn Sales Navigator offers three plan packages that can be purchased annually or monthly. 

  • Core ($99.99 per month or $959.88 billed annually): Gain access to lead and account management, advanced searches, integrated tools, and customized recommendations. 

  • Advanced ($159.99 per month or $1,500 billed annually): In addition to the Core plan’s features, Advanced members have access to reports, tracking, and engagement tools built to maintain growing teams.

  • Advanced Plus (Contact LinkedIn for price): The Advanced Plus plan unlocks a suite of CRM tools that include contact integration, data validation, and auto-save.

Why we recommend this provider: LinkedIn Sales Navigator’s flexible packaging and integrated system make this a viable option for social media-driven B2B sales.

2. Clearbit

Clearbit website screenshot

Clearbit is a B2B data company that has extensive data on B2B contacts with a highly diversified set of services. They also provide a ton of company/Account-Based Marketing (ABM) tools that enhance and power teams with non-extensive technical knowledge.

Top Features

  • Consolidated Interface/Integration: Combine CRM, CDP, account, native integrations, or website marketing automation data into an easy-to-use, singular interface

  • Extensive Validation: Act assured that data is very accurate with double-check processes in place and ​​innovative methods like Clearbit’s tying company data to IP via Clearbit Reveal.

  • Dynamic Prospecting: Generate contacts that match your buyer persona based on pre-built lists informed by Clearbit data. 

Pricing

Pricing is not listed publicly on Clearbit’s website. To learn more about their pricing, you need to contact their sales team. 

However, keep in mind their data is charged on a per request rather than a per-match basis.

Why we recommend this provider: If you are seeking managers and above for any company, Clearbit is a great option as they hand validate a lot of their data to ensure its accuracy. Additionally, They have a lot of integrations convenient for semi-technical users with very comprehensive company data enabled by their own innovations.

1. People Data Labs

PDL website screenshot

Ready to meet the demand for clean, rich, secure, and compliant personal data, People Data Labs enables companies to build highly scalable, innovative data solutions.

PDL integrated thousands of datasets into  robust, developer-friendly API products.

With access to more than three billion records, organizations use People Data Labs to enrich data, generate targeted marketing campaigns, drive more sales, and more.

Top Features

  • Broad Coverage: Harness data from over 3 billion person profiles and 18 million company profiles to find any persona or build any list that you need.

  • Ease to Get Started: Enrich your existing records or pull down net-new data in minutes with over 150 data points from the API. The first 1,000 requests are free.

  • Customer Support: PDL's customer success team has reputation of empowering customers to succeed with their data in the most successful and efficient manner possible.

  • Rich Knowledge Spanning Broad Range of Industries: Confidently leverage PDL’s experience enabling data operations for companies involved in sales and marketing, fraud prevention, talent acquisition, audience generation, and more.

Pricing

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People Data Labs offers a free trial for those who want to give the data a test run and see if it fits their needs. The Free API Key Trial includes:

  • A limited number of person and company enrichment calls 

  • Access to over 3 billion profiles

  • Over 150 searchable fields

  • Clear and comprehensive documentation

  • Monthly updates

Organizations who know they need access to more have the option of choosing between two plans. 

  • Tiered: Everything included in the free trial plus access to search the API. PDL doesn’t lock you into a contract for several years, allowing you to cancel your subscription at the end of the current billing period.

  • Custom: This plan includes full access to over 3 billion profiles that are refreshed monthly, custom rates, file licenses, and specialized support.

Why we recommend this provider: People Data Labs’ innovative approach to compliant-sourced data makes it possible for your business to build custom data-driven marketing and sales solutions.

People Data Labs is a B2B data provider helping innovative game changers leverage the power of data to improve business outcomes.

If you want to learn more, get in touch with our team, or start your free trial API key today.


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PDL
PDL Team

Founded in 2015 by Henry Nevue and Sean Thorne, People Data Labs helps thousands of engineering, data science, product, and other technical teams to build compliant, innovative, people data based software solutions. Our sole focus is on building the best data available by integrating thousands of compliantly-sourced datasets into a single, developer-friendly source of truth.

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