Articles about working smarter with data.

Covering B2B/B2C sales and marketing, talent acquisition and recruiting, fraud and identity resolution, market research and company updates.

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Announcing the Flex Index by Scoop

February 9, 2023

PDL Team

Announcing our partnership with Scoop and the creation of The Flex Index, made possible with PDL's Company Insights data

Investment Deep Dive Webinar Tile Image - Businesspeople observing charts

Implementing a Data-Driven Strategy to Drive Investment Intelligence | Webinar Recap

January 10, 2023

PDL Team

The key to Fintech and investment success is understanding the data around people and companies that operate within the economy. This article recaps some points discussed in our recent Fintech and investment deep dive webinar.

Sharing Economy Unicorns: Data on How they Grew their Teams

November 18, 2022

PDL Team

Inspired by a post by David Sacks on the SaaS Org Chart, we looked into our data on the four companies David mentions: Uber, Doordash, Airbnb and Lyft–starting with the percentage of the total company headcount represented by each department at each round of fundraising.

Data: Python, Java, and C++ are the Holy Trinity of Big Tech

October 20, 2022

PDL Team

You can learn a lot about an industry or company from the people who work in it and their skill sets. The challenge there is this information isn’t usually available, even if you work within one of those companies. In the process of creating the Deconstructing Big Tech webinar, we leveraged that ability to get an insider's view of the skill sets of Big Tech engineers.

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In Big Tech, Growth is Product Led

October 13, 2022

PDL Team

Over the past decade or so, many successful companies seem to have shifted their focus away from high touch departments, like Sales, Marketing, and towards Engineering and Operations staff. In multiple examples since 2010, the percentage of employees in Sales and CS departments decreased, while the percentage in engineering and Ops increased.

How Chime, Stripe, and Plaid Grew Their Teams Toward Unicorn Valuations

May 4, 2022

PDL Team

Using PDL data we examined the trajectory of three leading fintech companies–Chime, Stripe, and Plaid–to see how they scaled their teams toward their unicorn valuations. Learn how each company built it's sales, engineering, marketing, and HR teams following every round of funding.

What Types of Data Do You Need for Your Market Research? [2021 Guide]

July 27, 2021

PDL Team

Data is at the core of any sales outreach strategy. In this article, you will learn the most common mistakes companies make when trying to harness its power.

Articles about working smarter with data.

Announcing the Flex Index by Scoop

Implementing a Data-Driven Strategy to Drive Investment Intelligence | Webinar Recap

Sharing Economy Unicorns: Data on How they Grew their Teams

Data: Python, Java, and C++ are the Holy Trinity of Big Tech

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In Big Tech, Growth is Product Led

How Chime, Stripe, and Plaid Grew Their Teams Toward Unicorn Valuations

What Types of Data Do You Need for Your Market Research? [2021 Guide]