fintech-unicorns
Market Research

How Chime, Stripe, and Plaid Grew Their Teams Toward Unicorn Valuations

May 4, 2022

5 minutes

Some unicorn companies seem to spring up overnight, changing the way success is defined and business strategy is constructed. Fortunately, the method towards success for such companies no longer needs to loom in secrecy. Using our data, you can understand exactly where such unicorns dedicated their valuable resources to manifest their goals.

As part of our deconstructing webinar series, we use our own data to investigate trends in various industries to form a better picture of where they are today. Register for our webinars to learn more insights that we summarize here.

When we compare the department size ratio for three leading fintech unicorns, Chime, Plaid and Stripe, we see a significant variance. While Chime and Plaid started with very small or non-existent sales teams, Stripe appears to have launched with a Sales-first focus.

seriesAfintech

Looking at Stripe’s department size ratios through five rounds of fundraising, Series A to E, we see that at round A, they started with a sales-first strategy.

stripe1

But, by Series D, Stripe appears to have shifted focus to engineering and operations, potentially demonstrating a change to a more product-driven growth strategy.

stripe2

In contrast, as Plaid scaled from Series A to D, it seems to have increased its focus on its sales team.

plaid1

Chime’s biggest organizational shifts appear to be towards growing a larger Human Resources department. This could be a sign of upcoming strategic changes, or an effort to meet the challenges of the great resignation and the post-pandemic workforce.

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Again, this highlights just the tip of the iceberg of what we cover in our Deconstructing Fintech webinar as well as what you can do with our data. 

Watch our webinar on demand. Or, get started with our data today with our free API key, or speak to one of our consultants to learn more!


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Founded in 2015 by Henry Nevue and Sean Thorne, People Data Labs helps thousands of engineering, data science, product, and other technical teams to build compliant, innovative, people data based software solutions. Our sole focus is on building the best data available by integrating thousands of compliantly-sourced datasets into a single, developer-friendly source of truth.

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