Market Research

How Chime, Stripe, and Plaid Grew Their Teams Toward Unicorn Valuations [New Data]

May 4, 2022

5 minutes

When we compare the department size ratio for three leading fintech startups: Chime, Plaid and Stripe, we see a significant variance. While Chime and Plaid started with very small (or non-existent) sales teams, Stripe appears to have launched with a Sales-first focus.


Looking at Stripe’s department size ratios through five rounds of fundraising, from Series A to E, we see that at round A, they started with a large focus on a sales-first strategy. 


But by Series D, Stripe appears to have shifted focus to engineering and operations, potentially demonstrating a change to a more product-driven growth strategy.


In contrast, as Plaid scaled from Series A to D, it seems to have increased its focus on its sales team.


Chime’s biggest organizational shifts appear to be towards growing a larger Human Resources department. This could be a sign of upcoming strategic changes, or an effort to meet the challenges of the great resignation and the post-pandemic workforce.


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Dan Zarrella
Dan Zarrella

Dan Zarrella is the award-winning social media scientist and author of four books: “The Science of Marketing,” “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book. He currently serves as PDL's in-house Content Scientist, surfacing insights from our dataset to illustrate the power of B2B data.