Data-Driven GTM

Power your GTM strategy with PDL data to target high-impact accounts and identify key decision makers

TLDR

On December 31st, 2024, Linkedin’s Sales Insights will sunset. We’ve spent the last 6+ months working with clients who needed to find a replacement solution. 

During these conversations, we noticed a few common things that customers were struggling: 

1. Scalability & Infrastructure 

They were looking for a more flexible solution that allowed them to work with this type of insights data in their own data warehouses* 

*PDL delivers via APIs, Snowflake, Databricks, AWS, etc.

 2. Linked Person Data 

Building Buyer Personas in the Linkedin Sales Insights interface was great for understanding headcount rollup, but, they weren’t able to easily verify who those specific employees* were.

*With PDL you can find the exact profiles behind every headcount statistic

3. Better Headcount Data 

They were also looking for more granular headcount trends over specific time periods.

They sometimes find Linkedin’s headcount rollups to be inaccurate or unreliable due to entity resolution issues and stale self-reported user data. 

*We’ve built our headcount methodology from the ground up to address some of these challenges. You can read more on our methodology and analysis on headcount accuracy here.

Check out the full GTM recipe below, inspired by our clients transitioning from Linkedin Sales Insights to PDL!